Website Redesign
Fix the Root, Not the Surface.
A strategic overhaul — starting with an honest audit of what your current site is doing wrong, then rebuilding from the ground up with clearer structure, stronger messaging, and sharper visual direction.
What It Is
A redesign is not a repaint.
An outdated website doesn't just look bad — it actively costs you credibility, leads, and revenue every day it stays live. Most visitors decide within seconds whether a business is worth their time. If your site fails that test, your sales process never even begins.
A redesign starts with an honest audit of your current site: what's structurally wrong, what messaging is unclear, what friction is killing conversions, and what performance issues are hurting visibility. Then we rebuild from the ground up — not reskin over the same broken foundation.
The goal isn't just a site that looks better. It's a site that works better — one that accurately represents your business, earns trust faster, and converts at a measurably higher rate than what you had before.
Ideal For
Businesses with an outdated or underperforming website that no longer reflects their quality — or one that's failing to convert at the rate their business deserves. If you're embarrassed to share your URL, it's time for a redesign.
Who It's For
Signs it's time for a redesign
Your site isn't converting
You're getting traffic but few inquiries or leads. The site isn't doing the job of converting visitors into clients — and you know the design, messaging, or structure is part of the problem.
Your brand has evolved, your site hasn't
Your business is significantly more capable and credible than it was when you built your current site. But visitors see the old version — and it's creating a gap in trust and first impressions.
Mobile is broken or embarrassing
Over half of web traffic is mobile. If your site is difficult to use on a phone — or just looks terrible — you're losing more than half your potential clients before they get past the first section.
Deliverables
What's included in every redesign project
Process
How a redesign project works
Site audit
We review your current site for structure, messaging, performance, mobile experience, conversion issues, and SEO gaps — documenting findings before proposing solutions.
Strategy & positioning
Based on the audit, we align on what needs to change — messaging direction, page structure, new pages needed, and how to communicate your positioning more effectively.
UX redesign
New page structure and wireframes built around how your audience needs to move through the site — resolving the structural issues identified in the audit.
Visual design
Complete custom visual design — new look, new feel, built to reflect the business you are now rather than the one you were when you launched.
Build & migrate
Full responsive development, SEO continuity (redirects + meta), integrations, and performance optimization — built on the new design.
Launch
Deployment with zero downtime, DNS management, and a post-launch review to confirm everything transitioned correctly.
Investment
Website redesign pricing
Redesign projects are scoped based on the current site's complexity and the scope of rebuild required. These tiers cover the most common scenarios.
Focused Redesign
$4,500
Up to 5 pages, full redesign + rebuildA complete redesign of a focused site — audit, new design, responsive rebuild, and launch.
- Site audit
- New UX structure + custom design
- Responsive development (up to 5 pages)
- SEO continuity
- Launch & deployment
Brand + Website Redesign
$6,500+
Brand refresh + full site redesignNew brand identity and complete website redesign — every external touchpoint updated at once.
- Everything in Focused Redesign
- Brand identity refresh
- Messaging & positioning review
- 6+ pages
- Post-launch support window
FAQ
Common questions about website redesigns
Will my Google rankings be affected during the redesign?
Only if not handled correctly — which is why we treat SEO continuity as a required part of every redesign. We audit your current rankings, preserve your existing URL structure where possible, implement 301 redirects for any changed URLs, and submit an updated sitemap after launch. A well-handled redesign often improves rankings rather than damaging them.
Do I lose any of my existing content?
No. We migrate all existing content you want to keep into the new design and structure. We'll flag any content that needs updating or replacing as part of the audit, and you can decide what stays, what changes, and what gets cut.
How long will my old site stay live during the redesign?
Your existing site stays live throughout the entire project. We build the new site on a staging environment that's only visible to you and your team. The switchover happens only when you've approved the new version and are ready to go live — with zero planned downtime.
Should I also refresh my brand during a redesign?
It depends on your brand's current state. If your logo and visual identity are still strong and distinctive, we can redesign the site within that existing system. If your brand feels dated or generic — especially alongside a new site — we'll discuss whether a brand refresh makes sense as part of the same engagement.
Often Paired With
Services that complement a website redesign
Ready for a site that finally matches your business?
Tell us about your current site, what isn't working, and where you want to take your digital presence. We'll respond with a clear path forward.