Discover
Goals, audience, positioning, and project scope established before anything else.
Our Process
From concept to launch —
without the guesswork.
Every FluxGrid Studio project follows a defined five-phase process built for clarity, focus, and results. You'll always know where the project stands, what's coming next, and what we need from you.
The Five Phases
A structured path from concept to launch
Every decision we make is rooted in a clear direction. Each phase builds on the last — no skipping ahead, no backtracking.
Define
Messaging architecture, visual direction, sitemap, and design system decisions.
Design
Identity, interface design, content flow, and design approval before development.
Build
Responsive development, performance polish, integrations, and full QA.
Refine
Client review, final revisions, launch, analytics setup, and post-launch support.
Phase Breakdown
What happens at each stage
From the first conversation to final delivery, here is exactly what each phase involves and what you can expect from us.
Discover
Discover
We start with questions, not assumptions.
The discovery phase is where strategy begins. Before any design or development work starts, we invest in understanding exactly where you are, where you want to go, and what it will take to get there. This phase shapes every decision that follows.
- Clarify goals, success metrics, and business objectives
- Identify your target audience and what drives their decisions
- Review your competitive landscape and positioning opportunities
- Define project scope, deliverables, and timeline expectations
- Collect any existing brand assets, guidelines, or reference materials
Deliverable: Strategy brief outlining positioning, goals, scope, and approved project timeline.
Define
Define
Direction before design — always.
With the strategy grounded, we establish the framework that will guide all creative work. This means nailing down how your brand communicates, what visual direction it takes, and how the content and pages will be structured before a single pixel is pushed.
- Develop messaging architecture — tone, voice, and key copy frameworks
- Build the sitemap and page hierarchy for the full project
- Establish visual direction, mood references, and design system parameters
- Determine typography, color systems, and component language
- Confirm content plan — what pages need, and who provides what
Deliverable: Messaging guide, approved sitemap, and visual direction document aligned before design begins.
Design
Design
Every element earns its place.
Design is executed in Figma — starting with the homepage and flowing through to all supporting pages. We design with conversion, hierarchy, and visual authority in mind. Revisions are built into the process, and nothing moves to development without your approval.
- Brand identity creation — logo, color system, typography, and brand assets (where applicable)
- Homepage design with full layout, content flow, and interaction direction
- Supporting page designs — each refined and aligned to the visual system
- Component library built out for consistency across all pages
- Client review and design revision rounds before sign-off
Deliverable: Approved design files and brand guidelines — fully signed off before development starts.
Build
Build
Precise execution, not production shortcuts.
Development is handled in VS Code using clean, semantic HTML, CSS, and JavaScript built for performance and maintainability. Every build is fully responsive, tested across devices, and QA'd before you see it. Third-party integrations, forms, and analytics are configured during this phase.
- Responsive implementation across all screen sizes and browsers
- Form integrations — lead capture, notifications, and file handling
- Performance optimization — fast load times and clean code structure
- Version control via GitHub throughout development
- Automated QA with Playwright plus full manual review
Deliverable: Fully built site on a staging environment with QA report — ready for your review.
Refine
Refine
Launch is a milestone, not the finish line.
The final phase covers client review on the staging environment, revision implementation, and a clean handoff to production. We handle domain connection, DNS configuration, and all post-launch technical setup so your site is live, verified, and tracked from day one.
- Client review of the full staging site with consolidated feedback
- Revision implementation and final QA pass
- Production domain connection and DNS configuration
- Google Analytics 4 and Search Console setup and verified
- Post-launch monitoring and available follow-up support
Deliverable: Live site on your production domain — analytics confirmed, forms verified, and post-launch support in place.
Questions
Common questions about the process
Everything you need to know before the project begins.
Timelines depend on the scope and type of project. Smaller projects like landing pages or focused redesigns move faster. Full brand and website builds take longer. A realistic timeline is always discussed and confirmed before the project starts — no surprises.
The discovery and define phases move quickly when clients come prepared. The design and build phases are where the most time is invested. We'll give you a clear estimated schedule in the initial proposal.
Before the project starts, we ask that you come with a clear sense of your business goals, your target audience, and any existing materials — logos, brand guidelines, images, or copy you want to carry forward.
During the project, clients are typically responsible for providing approved business copy, images, and content. If content development is needed, we can discuss how to scope that in. The more prepared you are, the smoother the project runs.
Involved — but not buried. There are clear moments in the process where we need your input: during discovery, at the design review stage, and during the staging review before launch. Outside of those touchpoints, you can trust that the work is moving forward.
We aim to keep communication structured and efficient. That means consolidated feedback at the right moments rather than constant back-and-forth that slows things down.
Revisions during the design phase are expected and included. Major changes after design approval — those that change scope, layout, or direction — may affect the timeline or require a scope adjustment.
This is why we invest heavily in the discovery and define phases. When the direction is clear before design begins, approved work rarely needs to be rethought after the fact.
Launch is not the end of the relationship. After going live, we verify all forms, analytics, and critical paths are working correctly. A post-launch period covers any immediate fixes needed in the live environment.
Ongoing maintenance, support, updates, and future improvements are available through retainer arrangements. Whether you need periodic updates or longer-term support, we can discuss what makes sense for your situation.
Ready to get started?
Submit a project brief and we'll come back with a proposal built around your goals, timeline, and investment.
Ready to work with a studio that thinks before it builds?
Start with a project brief or book a discovery call. We'll respond with a clear proposal built around your goals, timeline, and investment.